McDonald’s

Chicago, IL
2019

In 2019 McDonald's launched a Holiday McFlurry flavor at many of its US locations. We were tasked with creating the concept and signage for this launch. The initial soft launch for this product took place during the summer months, so our task was to ideate and create POS and window signage that could be used during both summer and winter promotional periods.

We were inspired by the brand gold which could portray both sunshine and Holiday lights, along with a lighter blue that represented both summer skies and winter whimsy.