WeatherTech
Bolingbrook, IL
2021
Post-pandemic, WeatherTech started to utilize targeted ad campaigns. The goal of WeatherTech’s 2021 Summer Campaign was to drive new or fringe members of their audience to complete purchases online or in store.
Focusing on millennials that are outdoor enthusiasts and less familiar with WeatherTech products, the campaign is emotion driven. Summer isn’t just a time of year, its a feeling and a lifestyle. With WeatherTech on board, customers can live out the summer without fear of the mess and damage that can sometimes be associated with travel and exploration.
Implementation
Creating digital and social content was key to reaching the younger demographic.
After rolling out the Go Boldly campaign on Instagram, Facebook, and email, engagement and product sales almost doubled.
